Chuck Schroeder, CEO and Co-Founder

Chuck’s public relations career began in 1988 with one word: plastics. As an Account Executive at Burson-Marsteller’s Manhattan office, Chuck provided PR services for a major Saudi petrochemical firm and Owens-Corning’s composites division. He soon realized that he had an aptitude for industrial technology and complex subjects.

In 1991, Chuck left New York for Milwaukee to help build the PR department of Brady Marketing Group, where he worked for more than a decade.

Chuck has worked with clients ranging from small Wisconsin industrial firms to multi-national, billion-dollar corporations. Current and previous clients include Thermadyne Industries (Thermal Arc, Thermal Dynamics, Thermadyne Automation, Victor, TWECO, Arcair, Stoody and TurboTorch brands), Miller Electric Mfg. Co., Hobart Welding Company, Hobart Brothers, Weldcraft, Smith Equipment, Bernard, ABB, Rockwell Automation, National Rivet, Mustang Manufacturing Company, Gehl Company and Warner Electric.

Over the years, Chuck has visited hundreds of manufacturing and processing facilities, fabrication shops, construction job sites, as well as the occasional farm and ranch. Chuck’s field experience, coupled with extensive client knowledge, enables him to speak to customers from the most important perspective: the customer’s. This insight defines his marketing communications counsel and writing, and it produces superior results.

As CEO of Insight Marketing, Chuck inspires this same passion for learning-and excellence-in every Insight Marketing associate. He helps account teams develop superior plans, strategies and tactics, and he won’t rest until they deliver measurable success.

Outside of the office, Chuck can be found with a bow, muzzleloader, shotgun or fishing rod in hand, pausing occasionally to throw a retrieving dummy for a pair of enthusiastic black labs. He and business partner Trish Koehler have been married since 2000.