10 Great Reasons you Need Web Video Content

A first rule of public relations is that if you don’t tell your story, someone else will. That’s why a “no comment” response to the media opens the window for reporters to start digging up dirt.

 A similar first rule holds true for Web video. If you don’t provide the content your customers demand, you automatically empower the competition to provide it for them. This leads to the number one reason why all companies need Web video content:

1. Become the information or entertainment “destination” and you’ll create more demand from customers and prospects.

 Here are nine more great reasons for Web video:

1. Create trust with real customer testimonials and usable information.
2. Be found! YouTube is the second largest search engine.
3. Increase Web site traffic and improve search engine rankings.
4. Leverage your trade show and event investment with on-site videos; even better, event videos continue to pay off all year long as more people view them.
5. Video is a better teaching tool—it beats reading the manual.
6. Save time explaining application/assembly/how-to information.
7. Reduce customer support costs and burden on technical support staff with video FAQs.
8. Educating and entertaining prospects turns them into customers.
9. Relevant video content creates a powerful brand experience.