Insight Marketing Offers Free Advice On Improving PR Tactics During a Recession

MEQUON, Wis.—To help improve public relations and marketing efforts during a recession, Insight Marketing, LLC, is offering two free articles on its Web site, www.imipr.com. The articles, available as PDF files on the company’s home page, are titled, Fighting the Recession: a Brief Guide to PR Tactics and their Cost- benefit Advantages and Six Tips for Fine-tuning PR Efforts During an Economic Downturn.

“These articles show PR, marketing and sales personnel how public relations can provide a smarter return on investment by maintaining brand awareness and supporting sales activities at a lower cost compared to advertising,” says Chuck Schroeder, CEO of Insight Marketing, a business-to-business and business-to-consumer PR and marketing communications firm in Mequon, Wis.

Topics covered in the two articles include how to measure the “advertising equivalency” of public relations, descriptions of core PR tactics (news releases, case studies, technical stories, etc.), basic costs for these activities, the importance of consistent message delivery and how to align PR efforts with sales strategies.

Insight Marketing, LLC, provides public relations, media relations and marketing communications services for the healthcare, fabrication, manufacturing, construction, industrial, maintenance, farm/ranch and motorsports markets. The company’s PR associates maintain relationships with more than 800 magazines and Web editors.