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Publications
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Traditional PR leverages the third-party credibility and broad reach of the print and electronic media. However, some situations demand total control over message content, timing, frequency and circulation when communicating to end users, distributors, employees and other target audiences. In these instances, Insight Marketing recommends a client-sponsored publication.
The particular type of publication depends on budget, audience preferences and other factors, but options typically include a print magazine, print newsletter, eNewsletter or combination of all of the above.
Our publications range from a basic (yet effective!) eNewsletter with a circulation of just a few hundred to a quarterly magazine with a circulation exceeding 100,000. By controlling writing and design in-house, we create content-rich publications that are also reader-friendly.
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