Application Stories

Case studies demonstrate how your company responded to an industry or customer need by offering a glimpse into the real-life solutions experienced by a specific customer. Harnessing the power of third-party testimonial can be of the most effective marketing communications tools.

Here’s what one expert has to say:

“From my perspective, I find PR a far better value in its unique ability to re-purpose its content for Web and technical industrial selling efforts. I view traditional branding efforts by advertising as costly and largely ineffective for industrial B2B. On target, meaningful PR content like Insight Marketing provides is the best use of marketing budget dollars especially in lean economic times.”

—Randy Broadwater, Marketing Manager, Miller Electric Mfg. Co.

Here some examples of customer testimonials:

• Written and video testimonial on how a structural steel fabricator created a $105,000 utility rebate.
• Video testimonial about the value of a 0% financing program.
• Written testimonial about upgrading to energy-efficient equipment and $1,000 per machine utility rebates.

Do you need a customer success story or video testimonial, or would you like suggestions for creating one? Then don’t hesitate to Contact Us or take advantage of our No-Risk Trial Offer.