News Releases

Traditional news releases targeted magazine and newspaper editors and TV/radio station news directors. Outcomes were typically measured by a combination of circulation and advertising equivalency.

In addition to meeting these traditional needs, Insight Marketing also crafts it’s “PR 2.0” news releases to meet the demands of the digital era. They feature a Search Engine Optimized (“SEO PR”) format to target/influence Google, Yahoo News, YouTube, search engine and social media outlets.

Our PR 2.0 news releases incorporate keyword search terms, Web site links, video and audio—all of which increase appeal viewer appeal, editor appeal (yes, editors prefer this format, too!) and today’s new measurement models for PR success, such as increased Web page visits or video views.

Here are few examples of the “new” news release format:

• 0% Financing Program for Welding Equipment
• New Welding Workstation

New to News Releases?

News releases introduce a product, technology, service or company information in a concise, newsworthy format. By newsworthy, we mean a release that provides facts organized in a manner that meets editor requirements and invites reader to learn more.

Use news releases to:

• Reinforce your company’s brand image.
• Increase customer awareness and predisposition toward your brand, service or product.
• Reach a large number of target markets cost effectively and efficiently.
• Drive customers and prospects to your company’s Web site, sales channel or service department for more information and/or generate potential sales leads.
• Increase search engine rankings.
• Create content for newsletters or Web sites.

Do you have a news announcement, or would you like suggestions for creating one? Then don’t hesitate to Contact Us or take advantage of our No-Risk Trial Offer.