Technical Stories

Do you need a technical article or how-to video, or would you like suggestions for creating one? Then don’t hesitate to Contact Us or take advantage of our No-Risk Trial Offer.

Technical articles and how-to videos offer solutions to industry issues or explain a technology or product in an educational, non-promotional manner. When creating content for magazines and associated Web sites, attempting to over-promote your technology or product often results in the article or video being rejected. However, you can create an alternate, more promotional version for your own Web site if you like.

Use a technical article or how-to video to:

• Position your company as an industry expert and builds trust in your brand.
• Solve customer problems by addressing issues that are relevant to them, such as learning how to better apply your technology.
• Offers the potential for publication in multiple trade magazine markets, in print and online, as a way to leverage costs and expand your reach to targeted customers. Technical articles also can be repurposed for sales flyers and as Web content.

Here are some examples of technical content:

• How to TIG weld aluminum technical article and video (shot at a trade show to leverage the value of the welding expert’s time at the show).
• An introduction to welding alloy pipe (a photo-intensive how-to story).
• Making heavy equipment repairs easier (a writing-intensive story).

Do you need a technical article or how-to video, or would you like suggestions for creating one? Then don’t hesitate to Contact Us or take advantage of our No-Risk Trial Offer.