Our work reflects a deep understanding of B2B and B2C customers

PR for Industry, Tools & Technology

If you feel your agency "just doesn't get it" and turns complex technology into marketing fluff, you're in the right place.

Writing

Insight Marketing talks “toe-to-toe” with editors, experts and business leaders. We translate jargon into hard-hitting news and sharp copy that incorporates your brand attributes and key messages.

Photography and Video

Our PR personnel also shoot video and still images to deliver a complete content package. These integrated services help your marketing dollar go farther.

Media Relations

We know what editors consider news and how to create content they consider newsworthy. After distribution, our PR processes and placement tracking mechanisms ensure maximum coverage.

IN THE SPOTLIGHT

Bridge Restoration Case Study Showcases Innovative Access Solutions

Our client developed a new flexible suspended work platform that conformed to the arches of Boston’s famous Longfellow Bridge. We ghostwrote the story for the engineering manager, shot all photos and placed nationally in the Associated Construction Publications (ACP) magazines.

NEWS & VIEWS

Ironworker Event Support

ESAB Welding & Cutting Products supports the annual Ironworkers Instructor Training Program with a team of experts. We supported ESAB by creating a Facebook photo album, contest winner video and tech tips story.

FEATURED WORK

The History of Inspiring Innovation

Fall is tradeshow season for us, and it starts with IMTS – The International Manufacturing Technology Show. For technology geeks (guilty as charged), researching, writing and placing this technology innovations story in Modern Machine Shop counts as fun.