Writing

Insight Marketing talks “toe-to-toe” with editors, experts and business leaders. We translate jargon into hard-hitting news and sharp copy that incorporates your brand attributes and key messages.

Our goal is to become your most trusted content partner, because editors and end-users know the difference between insightful writing and fluff. The bottom line: our writing speaks to your customers in their language.

Writing services include news releases, case studies, technical stories, web content, eNewsletters, literature, presentations, adverting — just about any writing where content counts.

Photography and Video

When we make site visits for written articles, our PR personnel can also shoot video and capture digital images to deliver a complete content package. These integrated services help your marketing dollar go farther, and we proudly say that Insight Marketing led the industry in what is now a common practice.

Of course, we love working with dedicated photographers and video crews, and we’re humble enough to know when it’s time to hire the big guns. However, the simple truth is that many marketing budgets cannot afford to use these professionals for every occasion.

Social Media

Who better to generate social media than the content and message experts who interview company executives and technical experts every day?

Media Relations

Editors at major trade magazines receive more than 500 e-mailed news releases and PR pitches each week. Most of them end up in the trash, and for good reason.

At Insight Marketing, we know what these editors consider news and how to create content they consider newsworthy. After distributing your news release, our PR processes and placement tracking mechanisms ensure maximum coverage. As a result, Insight Marketing clients enjoy placement rates that beat the competition.

Strategic Planning

A good plan focuses activity. At Insight Marketing, our plans articulate a client’s mission statement, brand attributes and key message points. They provide a roadmap and rules for guiding the marketing communication process, and they indicate the rewards (outcomes) of the journey. We don’t over-engineer the planning process. Our clear, concise plans speed implementation, produce results faster and make better use of your marketing dollar.